A Client On Developing A Social Media / Networking Strategy

When I work with a client on developing a social media/networking strategy we focus on three of the available networking sites: Twitter, Facebook, and LinkedIn. Out of the three LinkedIn is still the one that provides the most opportunity for small businesses. Let’s take a look at some of the advantages LinkedIn offers: An Impressive Membership 50% are college graduate (another 30% have attended college) 50%+ are decision makers in their companies If you’re looking for a financially qualified prospect you’ve come to the right place. Expand and Enhance Your Networking Networking has been a staple for most business people throughout the years. LinkedIn doesn’t replace face-to-face networking but it can enhance it. Once you walk out of a meeting you are able to connect the person instantly to build a connection and to keep in touch. It is a great way to pursue business to your potential clients. Identify Prospects or Potential Employees Most businesses rely on sales people to develop new prospects. The difference between a failing business and a successful one is often the ability to find and develop new prospects. LinkedIn allows you to search for members that fit specific criteria. Looking to fill a business development position with software sales experience in Denver, you can identify individuals to target. Once you identify the individual that you are looking for you have access to their profile. You can learn a lot by reading a person’s profile and have an idea ofShow MoreRelatedOpportunities And Risks Of Social Media Essay902 Words   |  4 Pagesrisks of social media/network in businesses using social media/ network as marketing? †¢ What steps should an enterrizes notice before to slecting social media as a marketing? 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