A Case Study on Toyota Corporation Essay Example | Topics and Well Written Essays - 17500 words

A Case Study on Toyota Corporation - Essay Example on 26 2.6 Integrated marketing corporation 27 2.7 Brand restructuring 29 2.8 Brand communication 30 2.9 Brand recall strategy 30 2.10 The Toyota brand strategy 31 2.11 Conceptual framework 32 Chapter 3: Research Methodology 35 3.1 Overview 35 3.2 Research approach 35 3.3 Research strategy 36 3.4 Data gathering instrument 36 3.5 Description of data 37 3.5.1 Primary data 37 3.5.2 Secondary data 38 3.6 Validity and reliability 39 3.7 Sampling theory 40 3.8 Conduct of personal interviews 41 3.9 Ethical consideration 42 3.10 Limitations of the study 43 Chapter 4: Data Analysis, Discussion and Findings 44 4.1 Overview 4.2 Results of the survey and interviews 44 4.2.1 Survey questionnaire results 44 4.2.2 Interview results 52 4.3 Results of document search 55 4.3.1 Data from Toyota’s audited annual reports 55 4.3.2 Data from market studies – comparison with competitors 59 4.4 Chapter summary 63 Chapter 5: Conclusion and Recommendation 64 5.1 Conclusion 64 5.1.1 How branding en ables a firm to recover from the negative effects of a product recall 64 5.1.2 How Toyota’s US product recall impacted on its brand image 65 5.1.3 Measures taken by Toyota to address adverse impacts of the recall 66 5.1.4 Brand strategies Toyota should adopt to regain its former position 67 5.2 Overall recommendations for Toyota’s brand strategy 73 5.3 Recommendations for future research 75 Bibliography 77 Appendices 86 List of Tables Table 1: Consolidated vehicle production 15 Table 2: Consolidated performance 15 Table 3: Survey sample questionnaire 37 Table 4: Mean scores and interpretation of survey results 45 Table 5: Results of the regression study 49 Table 6: Model summary 49 Table 7: Comparative income statement of Toyota Motor Corporation 56 Table 8: Balance sheet of Toyota Motor... This study examined the effect on the public’s perception of the Toyota brand, and the appropriate brand strategies that the firm may adopt in order to establish once more Toyota’s brand position in the public mind for quality and reliability. It concludes that despite the negative publicity and adverse consequence of the Company’s recalls, the chances Toyota may redeem itself and assume market leadership once more are high with the help of strategic brand management particular to addressing a product recall event. The modern age of business can be defined as an age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering into the market. There are several reasons behind this intensifying competition. Firstly, globalisation is one of the primary reasons for expansion of trade and business that lead to increased competition. Many business organisations have found greater opportunities in overseas market, and free trade policies and agreements between multiple countries facilitated their market expansion programs (Hitt et al 2009). The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last two decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure of entire trade and business. The management tasks and operational process are now backed with technology like e-commerce and e-business.

Presidential Address :: essays research papers

Presidential Address   Ã‚  Ã‚  Ã‚  Ã‚  This article talks about how the American people have come from colonies to the leading world power and freedom fighter in the world. This all started in the colonial days when people from foreign countries came to worship in America because of the freedom of religion. One of the main reasons for the American Revolution was the fear that Britain was going to take the colonies freedoms away.   Ã‚  Ã‚  Ã‚  Ã‚  In the 20th century it was said by Brooks Adams that, â€Å" The United States would outweigh any single empire if not all empires combined.† The United States in its attempt to globalize the world has done some interesting things. We fought World War II about freedoms in Europe, but in our own country the not whites where being heavily discriminated against. W.E.B. Dubois insisted that it was impossible to understand the black experience in the United States without reference to that dark and vast sea of human labor in China, India, the South Seas and all of Africa†¦ The great majority of mankind, on whose bent and broken back rest today the founding stones of modern industry.†   Ã‚  Ã‚  Ã‚  Ã‚  We as Americans have a sense of superiority when it comes to freedom, we have since the American Revolution been the big brother to other nations seeking to be free. But within our own borders rebellions are frowned upon. Men like Nat Turner and those who participated in the Whiskey Rebellion where look on as enemies of the country and in Nat Turner’s case was tried for treason. We look at rebellions in our own country as people rising up against freedom, and that other country’s will use these events against us.

An Investigation into using Artificial Intelligence in Education

Over the past decennary, educational establishments have progressively offered online, web-based classs. While there has been a great trade of research comparing the effectivity of online and traditional classs ( Young, 2006 ) , there has been less research on how to utilize instructional design schemes to increase pupil battle, pupil satisfaction, and accomplishment in online classs ( Gunter, 2007 ) . Research has shown that instructional immediateness can increase knowledge and pupil success ( LaRose & A ; Whitten, 2000 ) . Educators learning online have turned to assorted engineerings to better student-to-instructor interactions. Personal response systems, teleconferencing tools, and computer-supported collaborative acquisition ( CSCL ) environments have been used ( Soh, Khandaker, & A ; Jiang, 2008 ) . Educators have used confabs Sessionss to ease communicating, every bit good. However, pupils frequently are required to run into in a confab room or teleconferencing during preset times. While holding synchronal meetings does better student-to-instructor interaction, these systems are mostly inactive ( Soh et al, 2008 ) . Artificial intelligence is a engineering that can supply immediate responses to user inquiries and it can accommodate to single users demands. This paper will discourse what unreal intelligence is and how unreal intelligence has been used. It is hypothesized that the usage of unreal intelligence in online classs will increase pupil success and battle. Artificial intelligence can be defined as the scientific discipline and technology of making intelligent machines, computing machine plans in peculiar ( McCarthy, 2007 ) . There are multiple subdivisions of unreal intelligence or AI, as it will be referred to for the balance of this paper. Logical AI refers to what a plan knows about the universe in general and the facts of a peculiar state of affairs in which it must move. Goals are represented by mathematical logical linguistic communication and the AI Acts of the Apostless by infering which actions are appropriate for accomplishing its ends ( McCarthy ) . Search AI plans study big Numberss of possibilities. A cheat playing computing machine is an illustration of a hunt AI plan. There are pattern acknowledgment AI plans. These types of AI plans are programmed to compare what it sees with a form. There are AI plans that can be after or larn from experience ( McCarthy ) . These illustrations of assorted AI plan types are non thorough . AI plans have been designed for multiple educational intents. I-MINDS is an AI plan that has been created to assist teachers with schoolroom direction and to increase pupil coaction. The theoretical model of the I-MINDS intelligent computer-supported collaborative acquisition ( CSCL ) environment was based on three cardinal rules. In the first rule, the writers proposed constructing a CSCL system that was â€Å" antiphonal, flexible, distributed, and adaptative to single pupil behaviours † ( Khandaker et al. , 2008, p. 3 ) . In the 2nd rule, the writers desired to construct a CSCL â€Å" that is able to germinate over clip in footings of its pedagogical cognition, pupil and even group mold, and public presentation in determination support † ( Khandaker et al. , 2008, p. 3 ) . In the 3rd rule, the writers proposed constructing a CSCL system â€Å" is able to organize effectual pupil larning groups on its ain † ( Khandaker et al. , 2008, p. 3 ) . The writers studied the impact of I-MINDS on structured concerted acquisition. A two-semester survey was launched at the University of Nebraska during the Spring and Fall semesters of 2005. I-MINDS was deployed and evaluated in an introductory computing machine scientific discipline class. The survey utilized a control subdivision where a group of pupils did non utilize I-MINDS. The writers ‘ consequences show â€Å" that I-MINDS can back up concerted larning efficaciously in the topographic point of face-to-face coaction among pupils in hebdomadal research lab Sessionss † ( Khandaker et al. , 2008, p. 28 ) . The consequences besides show that modular extension to the system is supported. Finally, I-MINDS collected informations that provided critical information on pupil group activities. This showed that I-MINDS can be used efficaciously as a test-bed for educational research. AI plans can be developed to supply individualised and adaptative linguistic communication acquisition and vocabulary tutoring. In Personalization of Reading Passages Improves Vocabulary Acquisition by Heilman, Collins-Thompson, Callan, & A ; Eskenazi, the REAP tutoring system, which provides English as a Second Language vocabulary pattern, was examined. Harmonizing to the writers, â€Å" REAP can automatically personalise direction by supplying pattern readings about subjects that match involvements every bit good as domain-based, cognitive aims † ( Heilman, Collins-Thompson, Callan, & A ; Eskenazi, 2010 ) . The writers pointed out that most old research on motive in intelligent tutoring environments has focused on increasing extrinsic motive. The writers focused their survey on increasing personal involvement. The pupils in the survey were indiscriminately split into control and intervention groups. The control status coach selected texts to maximise domain-based ends. The t reatment-condition coach besides preferred texts that matched personal involvements. The consequences show positive effects of personalization. In add-on, the importance of negociating between motivational and domain-based ends was demonstrated ( Heilman et al. , 2010 ) . Gunter, G. ( 2007 ) . The effects of the impact of instructional. International Journal of Human and Social Sciences, 2 ( 3 ) , 195-201. Heilman, M. , Collins-Thompson, K. , Callan, J. , & A ; Eskenazi, M. ( 2010 ) . Personalization of reading transitions improves vocabulary. International Journal of Artificial Intelligence in Education, 20, 73-98. LaRose, R. , & A ; Whitten, P. ( 2000 ) . Re-thinking instructional immediateness for web classs: A societal cognitive geographic expedition. Communication Education, 49 ( 4 ) , 320-338. McCarthy, J. ( 2007, November ) . What is Artificial Intelligence? Retrieved February 14, 2011, from Basic Questions: hypertext transfer protocol: //www-formal.stanford.edu/jmc/whatisai/node1.html Soh, L. , Khandaker, N. , & A ; Jiang, H. ( 2008 ) . I-MINDS: a multiagent system for intelligent computer-supported collaborative acquisition and schoolroom direction. International Journal of Artificial Intelligence in Education, 18 ( 2 ) . Young, S. ( 2006 ) . Student positions of effectual online instruction in higher. The American Journal of Distance Education, 20 ( 2 ) .

The Views of Rupert Brooke and Wilfred Owen on War Essay

The Views of Rupert Brooke and Wil My selected poems are The Soldier by Rupert Brooke and Dulce et Decorum est by Wilfred Owen. Both war poems but conveying their different feelings and presenting their views of war in radically different ways. The poets have polarized views of war with Rupert Brooke writing his poem in a romanticized and patriotic way referring to the possibility of death as a noble cause, for England the land that gave him life. This is at odds to how Wilfred Owen views the reality and horror of war. The poets choice of title Dulce et Decorum est which translated means It is lovely and honourable to die for your country which in its self is irony, misleads you to think that the poem is going to†¦show more content†¦The rest of the stanza continues to describe the men and the things they saw and sounds they heard: Drunk with fatigue, deaf even to the hoots Of Gas-shells dropping softly behind The use of the word Drunk is trying to emphasise that the soldiers were acting oblivious to the happenings around them as if they werent conscious and even deaf to the sounds of bombs. In the second stanza the poet portrays an ecstasy of fumbling meaning he creates a huge panic of all the men trying to apply their gas masks in time and illustrates the image of one soldier who didnt get his mask on in time. Gas! Gas! Quick boys - An ecstasy of fumbling, Fitting the clumsy helmets This is the only quote of one of the men saying something and adds to the image of the rush they were in. The adjective clumsy is used trying to describe how awkward the helmets were to put on, and how much of a hassle they were to put on. One of the men in this poem didnt get his mask on in time and was left by the rest in pain, screaming and becoming weak: But someone was still yelling out and stumbling The word someone is used there because Owen is trying to show the man as being just another soldier. He was nothing special in that he died for his country but no one remembers him as a hero, just one of the thousands of men who died. Owen then says how the someone was yelling out for help, for a soldier to come and rescue him and help himShow MoreRelated The soldier by Rupert Brooke and Dulce et decorum est by Wilfred Owen886 Words   |  4 PagesWar Poetry - The soldier by Rupert Brooke and Dulce et decorum est by Wilfred Owen The poems The soldier by Rupert Brooke and Dulce et decorum est by Wilfred Owen are related to the events in WWI. These two poems concentrate on a similar subject, going to war, but have totally different points of view and contradict each other. Rupert Brooke has a patriotic point of view meanwhile Wilfred Owen has a critical opinion. Both of the authors use their own knowledge to show us how soldiersRead MoreThe Soldier By Rupert Brooke And Anthem For Doomed Youth By Wilfred Owen1367 Words   |  6 Pages‘The Soldier’ by Rupert Brooke and ‘Anthem for Doomed Youth’ by Wilfred Owen are two World War One era sonnets, both making a comment on what it means to die in war. The two poets show very different views on war, as both had very different experiences in war. Rupert Brooke died before he made it to war, his poem highlights the soldier as a hero and glorifies dying in war, in contrast Wilfred Owen shows a grittier side to death in war, as he experienced war first hand and his poem is real and brutalRead MoreThe Soldier By Wilfred Owen1376 Words   |  6 Pages Participating in war often is romanticized and is seen as a heroic and honorable act. This romanticism, of course, can only be put forth by one who has never experienced the inhumane devastation that each battle- each moment- causes for the minds and in bodies of every soldier. â€Å"The Soldier† was written by Rupert Brooke in 1914, just before World War One was about to begin, while â€Å"Dulce et Decorum Est.† was written by Wilfred Owen in 1917, during which Word War One was being fought harshly. DueRead More To compare the ways in which these poems display the horrors of war.1616 Words   |  7 Pagesthese poems display the horrors of war. I have selected three poems, The Soldier, by Rupert Brooke, Dulce et Decorum Est, and Anthem for Doomed Youth, both written by Wilfred Owen. Compare how these poems show the horrors of World War 1. To compare the ways in which these poems display the horrors of war. I have selected three poems, The Soldier, by Rupert Brooke, Dulce et Decorum Est, and Anthem for Doomed Youth, both written by Wilfred Owen. I chose Anthem for Doomed YouthRead MoreComparing The Soldier by Rupert Brooke and Dulce Et Decorum Est by Wilfred Owen669 Words   |  3 PagesSoldier by Rupert Brooke and Dulce Et Decorum Est by Wilfred Owen World War I, probably the most horrible of modern wars, inspired some of the most beautiful and powerful poetry of the 20th century. Two very good examples are The Soldier by Rupert Brooke and Dulce Et Decorum Est by Wilfred Owen, both were written before and during the this war. Rupert Brooke was a well- educated English man who lived the enthusiasm of the whole country when the war started. HeRead MoreSimilarities Between Rupert Brooke, Siegfried Sassoon, And Wilfred Owen1531 Words   |  7 PagesSenior High School World War I Poetry How it changed during the war Abby Schaubroeck Honors World Cultures Period 3 Ms. Beck 19 May 2017 Over the course of the war the perspective of literature, in specifically poetry, changed. Rupert Brooke, Siegfried Sassoon, and Wilfred Owen all share one common bond: these men were war poets. According to the Oxford Dictionary, the term â€Å"war poet† means â€Å"a poet writing at the time of and on the subject of war, especially one on military serviceRead More Rupert Brooke and Wilfred Owen1233 Words   |  5 PagesRupert Brooke and Wilfred Owen Since the threat of war in some part of the world everyday and because of the colossal impact that it has had on our lives, it doesnt seem surprising that it is a popular theme of poetry. Sonnets are an extremely passionate form of poetry, used to show how the poet feels in their heart; both Rupert Brooke and Wilfred Owen create this passion in excellent, but very different ways. Anthem for Doomed Youth by Wilfred Owen is a Shakespearean sonnet reflectingRead MoreEssay on Comparing The Soldier and Dulce et Decorum Est644 Words   |  3 Pages The Soldier by Rupert Brooke and Dulce et Decorum Est by Wilfred Owen were both written during world war one. War and death are the themes of both poems but they are written from different perspectives. Brooke seems to base his poem on myth because overall he says that it is good to die for your country while fighting at war is terrible and that it is every soldier for himself and not for your country. There are many reasons why Brooke and Owen have different attitudesRead MoreBritish Nationalism And Self Sacrifice By Rupert Brooke And Wilfred Owen s The Soldier 1265 Words   |  6 Pages Thus, the British government’s decision to enter the First World War instantly ignited a fierce fusion of Nationalism and extreme patriotism throughout Britain. British Nationalism and war propaganda profoundly influenced the writings of numerous British poets during the early years of World War One. However, as the war progressed, attitudes concerning pro-nationalist ideologies began to change. The horrific realities of the war produced a profusion of sardonic, anti-nationalistic poetry as youngRead MoreThe Soldier By Rupert Brooke And Wilfred Owen1253 Words   |  6 Pagesdecision to enter the First World War instantaneously ignited a fierce fusion of Nationalism and extreme patriotism throughout Britain. British Nationalism and war propaganda profoundly influenced the writings of n umerous British poets during the early years of World War One. However, as the war progressed, attitudes concerning pro-nationalist ideologies began to change. The horrific realities of war produced a profusion of sardonic, anti-nationalistic poetry as young war poets confronted death and destruction